What does a pink cow have to do with marketing?
Everything.
Think about this: if you’re taking a drive out in the country and you pass a field full of brown cows, you take a glance and keep going, right?
But what if one of the cows is pink? Pink with lots of flowers? You would pull over, stop, talk about it and probably take a photo and post it on Facebook or Instagram, right? Of course you would.
So is the message people receive from your marketing campaign lost in a field full of brown cows? Or are people taking photos and posting them on social media?
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